Blue Apron vs. Hello Fresh: the Food Delivery Showdown

This post was brought to you by Mental Scoops and the lovely Jane, check out her blog to see my guest post, it’s all about contouring!

As a consultant, I travel quite a bit – Monday through Thursday to be exact, leaving me 2-3 days to be a party pooper and cook at home so I can tell myself I’m being slightly healthy and not the fat lard I already might be. But surprise, surprise; 1) being a recent college grad and 2) cooking from home don’t work too well together. Even if I want to be domestic one weekend and try to use some online recipe, I find myself paying a lot of money for spices or herbs I’ll use once in my life. That’s where Blue Apron and Hello Fresh come in…


They’re both fairly similar in that they:

  • Offer 2 person / portion boxes and family portion boxes
  • Have 6 meal choices, of which you can choose 3
  • Have 3 free meals to share with others as a promotional program and
  • Advertise their farm fresh ingredients

Although the basics of these two services are the same, there are subtle differences that affect people who have specific preferences or needs. Below, I’ve listed a few of the ones I’ve observed while using the two products to help find the best option for you.

Hello Fresh:

  • Publicizes / has more celebrity endorsements (hellooo Jaime Oliver!). It also sponsors Youtube celebrities like Philip DeFranco and his family.
  • Has 3 boxes options, with a specific box for vegetarians (Veggie Box)
  • Doesn’t restrict you to which meal you can get! Blue Apron often eliminates alternative choices when you’re creating your meal box; if you choose option 1, for example, option 6 will go away and you’re only left with options 2-5 for your next two meals.
  • Always emails you when you change your meal selection, though I’m sure you can turn this off
  • Sends you more meal instructions and ingredient lists than the 3 meals you paid for. Blue Apron only sends you the cooking instructions for the 3 you ordered.
  • Has more realistic food, as in food I’d actually cook again; ingredients are also easier to find at local markets than Blue Apron’s. (As a side note, Blue Apron’s food is  – I can definitely see myself making them for fancy parties! However, I also don’t see myself cooking certain recipes again.)
  • Pre-separates ingredients into 3 smaller tagged boxes. Blue Apron tags each individual ingredient so you’ll have to sort them yourself

Blue Apron:

  • Is cheaper. Blue Apron’s two person plan costs $59.94, whereas Hello Fresh’s two person plan costs $69.00. If the extra $10 doesn’t really faze you, then I would suppose this doesn’t apply as much.
  • Instead of just having a veggie box, Blue Apron asks for dietary restrictions that encompass more than only being vegetarian
  • Provides a wine option, or at least tells you which wine goes well with your meal
  • Has a user-friendly site interface that is much easier to understand. Its delivery calendar/schedule is on the same page as meal options for each week, which means you don’t have to navigate everywhere to set up one week’s worth of meals
  • Has interactive cooking pages for videos, how-to’s, etc.
  • Follows up after each meal to ask for feedback, so they’re constantly upping their game
  • Has a tools marketplace where you can shop for cooking tools
  • Has great customer service and fast responses! (Although I have yet to need to use Hello Fresh customer service – their service so far has been seamless and I don’t even need additional help. Maybe it’s a sign, guys.)

If you want a more personal testimonial for using each of them, you can head over to Mental Scoops and read my review for Blue Apron and Hello Fresh!

Even though Blue Apron is slightly cheaper and may be a bit more well known in this industry, I actually prefer Hello Fresh. Personally, the most important factor in deciding between the two (other than how damn good it should taste) is whether or not I can see myself using their recipes again. I also appreciate how much time I save because Hello Fresh pre-boxes each meal for you within your package. I find myself digging through groceries in the fridge with Blue Apron, especially for smaller ingredients that get lost in my sea of expired snacks and drinks.

Let me know what you think! What’s most important to you when it comes to meal delivery services (other than taste)? Do you have specific needs or preferences not addressed in this article?

For anyone interested in registering for Hello Fresh, use the code: FSQ4A5 and you’ll get $40 off your first delivery! You can also subscribe to for a chance to win free meals with either Blue Apron or Hello Fresh. Email us which one you prefer and we’ll pick 6 lucky winners a chance to test these products out!


FOUNDER, of FEMINIST, who wants to eventually be an amazing soccer mom with flexible work hours. CONSULTANT, who is thirsty for flight status and hangry for hotel cookies. DOG LOVER, who plans to own a German Sheppard, Oreo, and a Golden Retriever, Cheerio. A SELF PROCLAIMED PRACTICAL OPTIMIST, who struggles with the difficult act of staying positive while battling with depression.

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25 thoughts on “Blue Apron vs. Hello Fresh: the Food Delivery Showdown

  1. I have heard of Blue Apron, but have not personally tried it for myself. With being a busy bee myself, and barely having the time or energy to cook, Blue Apron has definitely been added to my list of things to try!

    Liked by 2 people

    1. Hi!
      I think blue apron or hello fresh are amazing for people who are busy and have no time.
      For me, I save so much time because I don’t have to think about what I’m cooking, I don’t have to find the recipe then buy the groceries, etc. They send it directly to your door and all you have to do is spend the 30 – 40 min to cook!

      I’ve done a more in depth video comparison of the two products, maybe it’ll help you make a decision!

      Hope it helps!


      1. Hey Jane!

        I have not been able to try it out. If I am being honest, it completely slipped my mind. I am definitely going to check out the video though. If I have any questions can I come to you with the questions?


    2. haha totally understand! Definitely check out the video because I’ve actually cancelled my blue apron because I haven’t been getting super good service.
      But yes of course! feel free to reach out!


    1. Hey Brenda!

      Thanks for reading! It can be so useful for people who are lazy, want to explore more types of food or ingredients, new college students or moms who work and don’t have time to cook and shop. Honestly it can be beneficial for anyone! In the end, it’s still cheaper than going out.
      I’ve done an in depth comparison video here:

      If you ever consider joining, remember to use the coupon code!


  2. That sounds like good plans! Btw about home cooking. I realized that the simpler I go with the recipes the better it tastes. Just slamming together onions, broccoli, prefab pesto, salt and pepper became my kids’ favorite dish and cost nothing and takes no time.

    Another fav: take all the veggies that are soon going bad, fry them in olive oil with garlic and onions, salt and pepper. Add shrimps. Add coconut milk and a bit of water. Hope Thailand in your home.


    Liked by 1 person

      1. My pleasure.

        Let me add my bolognese sauce also then: onions garlic fried in olive oil. Add minced meat, Italian herbs, salt and pepper. When slightly brown add whine. Let it reduce. Add prefab tomato/basilica sauce. Let it cook 15 minutes. Add some glutamate based powder if you want. Ready to serve on spaghetti.

        Oh and another one:

        Let morels in water for an hour. Cut in rings. Slice chicken breast, fry in olive oil until brownish. Add motels and garlic. Let it fry a bit. Add white wine. Let it reduce. Add cream. Let it bubble a bit. Serve with rice or pasta. Yummy!

        Liked by 2 people

      2. But I can tell you this: there’s no garlic or herbs in the original recipe 🙂 I don’t know why but a lot of foreign people think that those are some ingredients as well but they’re not 🙂

        Liked by 1 person

  3. OMG I’ve been waiting for someone to do this review!! I didn’t know of anyone who had tried them both. Thank you so much for this review! I definitely want to try these.

    Liked by 1 person

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